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Spate Unveils Top-Growing Makeup Brands Searched in the US

The surge in searches for Summer Fridays alongside makeup showcases a golden opportunity for other skincare brands to dive into the world of color cosmetics.

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By: Lianna Albrizio

Associate Editor

In 2000, or Y2K, beauty enthusiasts faced criticism if they didn’t get their frosted blue eyeshadow or eyeliner look down pat.   Nowadays, in the midst of a Y2K renaissance in this day and age, there’s more pardon when it comes to cosmetic self-expression among Gen Z, making room for a bevy of new makeup brands to take a new generation of beauty lovers by storm.   According to New York City-based beauty trend tracker Spate, the top-growing makeup brands searched in the US are Sum...

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